How to set up a craft stall (by a rank amateur)
I can't believe I'm over 40 and have never done a craft stall before. That is, not before yesterday. I've been planning for this weekend for approximately six months which was back when our school decided to have a fete. Since then, I've given one morning a week to making and creating and collecting, but yesterday was the big day. (And it was a big enough day so that I didn't have enough energy to finish this blog last night...)
So allow me to share with you the small number of things I have learned, in my limited experience, about how to set up a craft stall.
1. Labelling is fun, and makes things look awesome.
I do so enjoy playing with my graphic art programs and I had a great time making some really cute labels and tags for *every* single item.
2. Colour helps a lot.
This little rainbow box of bracelets was like candy for little girls... and their mothers... and their grandmothers.
3. Some things sell. And some don't. It's surprising.
I expected my beaded bubble wands to walk off the table but they were slow movers. I expected my tutus to be snapped up. But I only sold one. And that was in the 'everything is half price' hour at the end. I could hardly get anyone to look at the playdough I made.
On the other hand, the hair clips were a massive hit with little girls who had enough money in their hands to get two. The felt crowns were the first thing anyone picked up. I should have doubled their price.
And if you ever have a chance to make reversible, adjustable skirts in funky fabrics for little girls, you should jump at it because let me tell you, the whole world wants one of those.
4. Suggesting helpful gift ideas is a useful service. It is not just upselling.
Pink headbands and bracelets make a great accompaniment to pink dresses. And sometimes it's up to me to tell that to my customers, otherwise they might not notice.
5. If your product does something, demonstrate it.
I made these very cool organiser boxes for electrical cords. I would buy one, I think they're so great. But I didn't sell any today. I think it's because I forgot to bring electrical cords to display in them so that people could see what they actually do. Without the demo, they just look like weird cardboard boxes with toilet rolls stuck in them.